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Last updated: 22 September 2015  
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Code of Practice (CoP) on Person-to-Person Marketing Calls

This CoP is issued jointly by HKAB and the DTC Association.  It aims to promote good banking practices by setting out the minimum standards that authorized institutions (AIs)(including licensed banks, i.e. HKAB member banks) should comply when making person-to-person telephone calls for marketing activities.  Although the CoP is issued on a voluntary basis, all (AIs) are expected to comply with the CoP.

Authenticating Marketing Calls from Banks 

To further strengthen customer protection, the 21 major retail banks engaging in telemarketing activities have agreed that their telemarketers will now provide the called person with the telemarketers' specific identity information, such as staff ID, direct line or phone extension in addition to the current requirements.  The public can then call the bank’s hotline below to verify the identity of the caller.


List of hotlines for authenticating the identity of callers claiming to be bank representatives

Retail Banks

Hotline Numbers 

Australia & New Zealand Banking Group Ltd.            

2176 8822

Bank of China (Hong Kong) Limited

3988 2388

Bank of Communications Co., Ltd.

2239 5559

The Bank of East Asia, Limited

2211 1333 (press 3-0)

China CITIC Bank International Limited

2287 6767 (After language selection, press 7)

China Construction Bank (Asia) Corporation Limited

3179 5504

Chiyu Banking Corporation Ltd.

2232 3625

Chong Hing Bank Limited

3768 6888

Citibank (Hong Kong) Limited

2860 0370

Dah Sing Bank, Ltd.

2828 8000, 2828 8159 (10 p.m. - 9 a.m.)

DBS Bank (Hong Kong) Limited

2290 8345

Fubon Bank (Hong Kong) Limited

2566 8181 (After language selection, press 8)

Hang Seng Bank Ltd.

2822 0228

The Hongkong and Shanghai Banking Corporation Limited   

2233 3000

Industrial and Commercial Bank of China (Asia) Limited

2189 5588 (press 3-6-9)

Nanyang Commercial Bank, Ltd.

2622 2633

OCBC Wing Hang Bank Limited

3199 9188

Public Bank (Hong Kong) Limited

8107 0818 (After language selection, press 0 – 3)

Shanghai Commercial Bank Ltd.

2818 0282

Standard Chartered Bank (Hong Kong) Limited

2886 8868 (press 2-6-0)

Wing Lung Bank Ltd.

2309 5555



Additional Useful Information

Poster published by The Hong Kong Association of Banks and Hong Kong Monetary Authority


                       Leaflet on "Beware of the unscrupulous business practices by financial intermediaries" published by the Financial Services and the Treasury Bureau


 



TV Commercial 2015
(in Chinese with English Subtitles)




Radio API





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